Rick Jones Buick, El Reno, Oklahoma
The Buick GMC Program for facility re-image, a key part of the General Motors initiative to enhance the customer experience, consisted of white ACM on the top of the fascia as well as incorporating a gloss black ACM band on the lower portion above the showroom. The service and delivery areas are comprised of white ACM. The front doors of the dealership utilized a modular entry portal of silver metallic and black ACM, with a curved roofline and recessed lighting.
Metal Design Systems, along with strategic partners, provided a complete turnkey solution for over 100 Buick GMC dealerships across the US, providing the building components, modular entry elements, signage and installation.
Utilizing our Exact+Site™ 3D laser scan service, Metal Design was able to capture all the “as built” conditions and field measurements for each location in a matter of hours and then apply the design intent of the brand directly onto the model to ensure the same look is kept consistent from site to site.
The MDSI Series 42 (Non-Progressive Gasket Sealed System) or Series 44 (Non-Progressive Drained and Back Ventilated Rainscreen) was utilized to accomplish the aesthetic look of the brand with crisp clean lines, and quick installation in the field. Both of these systems are very adaptable to the numerous conditions existing from site to site, offering adaptability with a variety of trims, extrusions and coping features. Series 42 and Series 44 panels systems also allow for any panel to be removed and replaced should they become damaged, giving the dealership the ability to maintain their beautiful newly re-branded facility with less disruption and lower costs.