Billion Kia, Rapid City, South Dakota
The new Kia Facility branding program, released by Kia Motors, represents a contemporary and bold elegance, enhancing the Kia customer experience and providing a façade which is consistent with the brands updated product offerings. Metal Design Systems was awarded exclusive manufacturer for the Kia Gallery branding wall, working directly with Kia Motors and Interbrand Design Forum. In this MDSI was able to provide design assistance and final selections for the panel module sizes, dealer name bar, lighting element around the gallery wall, column cover diameter and sizes, curtain wall recommendations, budget solutions, and means and methods for the attachment systems and installation. Design intent drawings for the branding wall were developed for communication with the dealerships and a preliminary 30’ prototype was built in house at Metal Design Systems Corporate headquarters in Cedar Rapids to review the final aesthetics.
Billion Kia of Rapid City, South Dakota, Darwin Lindahl Architects
The Kia Gallery wall features a custom 24” lightweight framing system behind our Series 20 Spline Reveal, Drained and Back Ventilated Rainscreen. This truss system provides the necessary depth for the recessed light box for the brands ambient lighting, as well as allowing for the 22’ long, 12’ radius dealer name bar and 16” diameter column cover system.
Billion Kia of Iowa City, Iowa City, Iowa, DLA Architects
In order to assist from a budgetary aspect, MDSI studied the means and methods for improvements. Initially, the column covers were designed as structural load bearing features to support the Gallery Wall. Metal Design Systems provided a solution for utilizing a curtain wall system to cantilever out from and support the loads for the Kia Gallery Branding Wall. This allowed the column covers to simply be placed for aesthetics, which initiated significant savings with the absence of poured footings
Metal Design Systems has completed the first initial 50 Kia Gallery Branding wall projects around the US.
